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AQuantive

In this article, we will explore the fascinating world of AQuantive, a topic that has captured the attention of millions of people around the world. From its origins to its impact on today's society, AQuantive has generated debates and reflections on its relevance in various fields. Along these lines, we will immerse ourselves in its history, analyze its most relevant aspects and examine its influence in different areas. With an in-depth approach, this reading invites you to discover and better understand the nuances and complexities that characterize AQuantive, offering new perspectives and reflections on this exciting topic.
aQuantive
Websitewww.aquantive.com (offline)

aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th by revenue among advertising agencies worldwide.

On May 18, 2007, Microsoft announced that it would acquire the company for US$6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype. The acquisition closed on August 10, 2007. aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.

On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown, mostly related to the 2007 acquisition of aQuantive.

On February 28, 2013, Facebook announced that it is buying the Atlas Ad Serving technology from Microsoft.

See also

References

  1. ^ Szalai, Georg (May 21, 2007). "Microsoft pays big for aQuantive". The Hollywood Reporter. Retrieved August 16, 2011.
  2. ^ Kirk, Jeremy (May 18, 2007). "Microsoft to Buy aQuantive for $6 Billion". PCWorld. Retrieved August 16, 2011. Microsoft plans to acquire aQuantive for around $6 billion in order to grow its Internet advertising business.
  3. ^ Sterling, Greg (September 26, 2007). "Microsoft Hoping aQuantive's McAndrews Can Outfox Google". Search Engine Land. Retrieved August 16, 2011.
  4. ^ David Goldman (2012-07-02). "Microsoft's $6 billion whoopsie". CNN. Retrieved 2012-07-02.
  5. ^ Mary Jo Foley (2013-02-13). "Facebook Buys Microsoft's Atlas Ad Platform". zdnet. Retrieved 2013-02-13.

External links


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